Music Video Research

So my commercial project is done and now we are moving onto the music videos. I’m going to take what I learn from the commercial as far as editing and camera angles and incorporate it into the music videos. I think what was most beneficial to me about the commercial was knowing the importance of having a backup plan just in case things don’t go as planned. However, this time I’m hoping to improve on my sharpness in transitions. As far as the music video go, I’m exited to do it because it is longer and full of energy. A music video is very different from a commercial because it is trying to show a story or create emotion to the audience through the song. Whereas a commercial is trying to advertise a business or business product.
The song we decided to do is Finesse by Bruno Mars and Cardi B. We chose to do this song for various reasons. The artists of the song are modern and very well known. Many people love their music. Also the song itself is upbeat and happy which will put people in a good mood. Many people must love it because it received 620million views on YouTube. It even received a award for Favorite Soul/RNB song at 2018 American Music Awards.
The genre of the song is mixed with a little bit of pop, RnB, and soul music. Although this sounds old school, the youth is the group that enjoyed the song this most (because of the artists). In the video the camera movement pretty much followed the movement of the dancers. The shots included: close up, medium close up, and medium shots. Their transitioning was very fast because many shots included short silly poses. In order to remake this video, we would have to find clothes from like the 80’s or 90’s that represent a pop culture. The lighten may vary, however many of the videos are vibrant in color. Therefore ours will be too. The acting was very joyful. You can tell through the facial expressions and the way the people were dancing in the video. I’m sure makeup was applied for the actors, but for our video makeup will be optional. The props they used in the video included paintbrushes , painting in a white room. Our props may include money, jewelry, and a radio. The sound will obviously include the Finesse song. What will make our project unique is that will incorporate other people  in our video to enjoy the fun.