Creative
Critical Reflection
11. How
does your production use or challenge conventions and how does it represent
social groups or issues?
Our Nike production uses the conventions
of diverse sports to represent all athletes. It does this by incorporating a
mixture of 4 different sports (basketball, football, soccer, and track) and
shows how Nike supports every sport. Not only does it support every sport, but
also every race, ethnicity, size, and gender equality. In the production, there
were both female, male, Black, White, Hispanic, short and tall all wearing some
sort of Nike clothing. This is a key that many people look over however is so essential.
People would not wear Nike if it did not make them feel comfortable. Nike does
not discriminate any athletes from size to ethnics.
2. How
does your project engage with audiences and how would it be distributed as a
real media text?
My project engages with the audience
through the uplifting music and constant action. The Nike commercial is not a
boring commercial. After every scene, something new and exciting is happening.
It encourages the audience to get up and get active in whatever sport they want.
It’s hype but at the same time shows how Nike is incorporated in our everyday
lives. If it was a real media text, it would be distributed as a short TV
commercial on all sport channels (FOX sports, ESPN, etc.). I say sports
channels because they’re the most appropriate when it comes to relations to
Nike. It can also be distributed on social media. It can appear as an
advertisement on certain apps like YouTube, before they play the actual video,
or can be reposted by any followers of all Nike social media accounts.
3. How
did your production skills develop throughout this project?
Before this project, I knew very little
about how to edit a production. The only editing experience I had was editing pictures
and videos for social media. However, throughout this project I learned how to
professionally edit videos to make a smooth-flowing commercial. I learned how
to split videos into chunks, how to cut a clip out, how to detach sound, how to
fade or dissolve into different scenes, how to import a title page, and how to
import any sound effects or music. Not only just editing, but also while being
the video recorder I learned which angles and shots were best to use for our
project lighting and dramatic effect.
4. How
did you integrate technologies in this project?
There were a few technologies used to make
this project a success. The most significant one being the camera because
without the camera it would be impossible to record any and all footage. We
also used a try pod to record all the scenes where we needed the camera to be
still while catching an action. For example, when the boy was running doing a
sprint on the track. The laptop was also significant because that’s the source
we trusted to store all our saved footage and commercial backups. The laptop
was also where all the editing took place; on the application titled “Pinnacle
Studios”. In order to import our videos on the computer, we need a SD card
reader. This is a device that take all the videos from your SD card and move it
to the desktop. Lastly, our phones were used as back-up. Just in case the
camera dies don’t mean that the due date is moved. I used my phone mostly to
plot down anything important that we were doing that day to either help me
better understand where I left off for the next day or help me complete my
Blogger.
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